Optima provides its market research division, created to improve the strategic position of our customers, giving information about its environment and performance, providing results that allow to our clients to take business decisions in the immediate reality.
We offer services to private business, public institutions and agencies involved in local and international markets. Our clients receive personalized attention, in addition to innovative products and methodologies, so as to achieve comprehensive long-term relationships and an adequate return of their corporate management.
Services offered to meet your research needs:
Market
Studies to develop the market and potential. This type of study assess the feasibility of joining specific markets, the existing supply and where to go. Among the techniques are:
- Market size
- Segmentation
- Market Intelligence
- Marketing Plan
Consumer
Studies how consumers behave in a dynamic market and the influence of external factors. This constitutes a powerful tool to develop winning strategies. Among the techniques are:
- Group sessions
- Depth Interviews
- Product evaluations
- Surveys
Audit Services
Assess the level of customer satisfaction at the time of purchase and / or use of a product or service, clarify how are seeing the products or services the clients, "Measure the performance of employees who are part of the service chain's and compared with competitors in order to strengthen the relationship with customers. Among the techniques are:
- Anonymous Customer (digital audio and video)
- Benchmark and competition analysis
- User Satisfaction Level (N.S.U)
- Custom Polls
- Telephone Surveys
- Internet Polls
- Blackberry Polls
Training
We conducted trainings aimed to improve the performance of the marketing and sales areas, specifically in areas such as customer service, market segmentation, sales management, merchandising, sales promotion and marketing plan.
